Advertising & Promotion | New & Used Textbooks

1.

Advertising Principles and Practice by Moriarty, Sandra E., Mitchell, N... ISBN-13: 9780132163644 ISBN-10: 0132163640 Hardcover List Price: $186.00

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Kleppner's Advertising Procedure (18th Edition) (MyMarketingLab Series) by Lane, Ron, King, Karen, Reichert... ISBN-13: 9780136110828 ISBN-10: 0136110827 Hardcover, 2010 Edition: 18th List Price: $192.00

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Advertising and Integrated Brand Promotion by O'Guinn, Thomas, Allen, Chris, S... ISBN-13: 9780538473323 ISBN-10: 0538473320 Hardcover, 2011 Edition: 6th List Price: $231.95

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Advertising and Integrated Brand Promotion by Allen, Chris, Semenik, Richard J... ISBN-13: 9780324568622 ISBN-10: 0324568622 Textbook Hardcover, 2008 Edition: 5th List Price: $240.95

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5.

Event Management For Tourism, Cultural, Business, And Sporting Events by Van der Wagen, Lynn, Carlos, Bre... ISBN-13: 9780131149380 ISBN-10: 0131149385 Paperback, 2004 List Price: $93.80

$17.09 (Save 81%) $37.72 (Save 59%)

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Advertising Principles & Practice by Burnett, John, Moriarty, Sandra,... ISBN-13: 9780131465602 ISBN-10: 0131465600 Hardcover, 2005 Edition: 7th List Price: $177.33

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Contemporary Advertising by Arens, William F., Weigold, Mich... ISBN-13: 9780073530031 ISBN-10: 0073530034 Hardcover, 2010 Edition: 13th List Price: $255.60

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Essentials of Contemporary Advertising by Arens, William F., Schaefer, Dav... ISBN-13: 9780073380971 ISBN-10: 0073380970 Textbook Paperback, 2008 Edition: 2nd List Price: $150.62

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M: Advertising by Arens, William, Arens, Christian... ISBN-13: 9780078028915 ISBN-10: 0078028914 2011

$29.00 $25.45

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Advertising And Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Michael A. ISBN-13: 9780073255965 ISBN-10: 0073255963 Hardcover, 2006 List Price: $146.00

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Advertising Creative: Strategy, Copy, and Design by Altstiel, Tom, Grow, Jean ISBN-13: 9781412974912 ISBN-10: 1412974917 Paperback, 2009 Edition: 2nd List Price: $75.95

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Essentials of Contemporary Advertising by Arens, William F., Schaefer, David ISBN-13: 9780073136660 ISBN-10: 0073136662 Paperback, 2006 List Price: $140.94

$0.10 (Save 99%)

13.

Advertising by Moriarty, Sandra, Mitchell, Nanc... ISBN-13: 9780132224154 ISBN-10: 0132224151 Textbook Hardcover, 2008 Edition: 8th List Price: $198.67

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14.

Copywriting for the Electronic Media: A Practical Guide by Meeske, Milan D. ISBN-13: 9780495411178 ISBN-10: 0495411175 Paperback Edition: 6th List Price: $149.95

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Advertising Campaign Strategy A Guide To Marketing Communication Plans by Parente, Donald ISBN-13: 9780324322712 ISBN-10: 0324322712 Paperback, 2005 Edition: 4th List Price: $166.95

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Contemporary Advertising by Arens, William F., Weigold, Mich... ISBN-13: 9780073381077 ISBN-10: 0073381071 Hardcover, 2008 Edition: 12th List Price: $192.24

$0.75 (Save 99%) $19.03 (Save 90%)

17.

Kleppner's Advertising Procedure by Lane, W. Ronald, King, Karen Whi... ISBN-13: 9780132308298 ISBN-10: 0132308290 Hardcover, 2007 Edition: 17th List Price: $192.00

$1.46 (Save 99%)

18.

Media Planning Workbook With Discussions and Problems by Goodrich, William B., Sissors, J... ISBN-13: 9780844235028 ISBN-10: 0844235024 Paperback, 1996 Edition: 5th List Price: $55.94

$4.50 (Save 91%)

19.

Campaign Planner For Integrated Brand Communications by Sayre, Shay ISBN-13: 9780324321470 ISBN-10: 0324321473 Paperback, 2004 Edition: 3rd List Price: $50.95

$23.95 (Save 52%)

20.

Kleppner's Advertising Procedure by Russell, J. Thomas, Lane, W. Ron... ISBN-13: 9780131404120 ISBN-10: 0131404121 Hardcover, 2004 Edition: 16th List Price: $164.80

$0.02 (Save 99%)

21.

Strategic Media Decisions by Azzaro, Marian, Binder, Dan, Cla... ISBN-13: 9781887229333 ISBN-10: 1887229337 Textbook Paperback Edition: 2nd List Price: $67.50

$40.00 (Save 40%)

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Contemporary Advertising by Arens, William F., Weigold, Mich... ISBN-13: 9780073529912 ISBN-10: 0073529915 Hardcover, 2007 Edition: 11th List Price: $191.25

$0.37 (Save 99%)

23.

ADVERTISING MANAGEMENT by Batra, Rajeev, Myers, John G., A... ISBN-13: 9780133057157 ISBN-10: 0133057151 1995 List Price: $130.00

$1.43 (Save 98%)

24.

Advertising And Integrated Brand Promotion with Infotrac by Allen, Chris, Semenik, Richard J... ISBN-13: 9780324289565 ISBN-10: 0324289561 Hardcover, 2005 Edition: 4th List Price: $221.95

$0.01 (Save 99%) $141.47 (Save 36%)

25.

Introduction to Advertising and Promotion An Integrative Marketing Communications Perspective by Belch, George E., Belch, Michael A. ISBN-13: 9780256108255 ISBN-10: 0256108250 List Price: $31.50

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26.

Advertising Campaign Strategy A Guide to Marketing Communication Plans by Parente, Donald ISBN-13: 9780324271904 ISBN-10: 0324271905 Hardcover, 2003 Edition: 3rd List Price: $153.95

$0.59 (Save 99%)

27.

Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Michael A. ISBN-13: 9780072866148 ISBN-10: 0072866144 Hardcover, 0011 Edition: 6th List Price: $136.70

$0.08 (Save 99%)

28.

Soap, Sex, and Cigarettes: A Cultural History of American Advertising by Sivulka, Juliann ISBN-13: 9781111345310 ISBN-10: 1111345317 Paperback, 2011 Edition: 2nd List Price: $71.95

$61.00 (Save 15%)

29.

Kleppner's Advertising Procedure by Russell, J. Thomas, Lane, W. Ron... ISBN-13: 9780130328779 ISBN-10: 0130328774 Textbook Hardcover, 2001 Edition: 15th List Price: $128.00

$0.02 (Save 99%)

30.

Integrated Advertising, Promotion, and Marketing Communication by Clow, Kenneth E., Baack, Donald ISBN-13: 9780130175786 ISBN-10: 0130175781 Hardcover, 0013 List Price: $128.00

$4.99 (Save 96%)

31.

CS Coop Advertising ISBN-13: 9780201704495 ISBN-10: 0201704498 1999

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32.

Advertising Research Theory and Practice by Davis, Joel J. ISBN-13: 9780132218139 ISBN-10: 0132218135 1996 List Price: $122.00

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What's in a Name? Advertising and the Concept of Brands by Jones, John Philip, Slater, Jan ... ISBN-13: 9780765609731 ISBN-10: 0765609738 Hardcover, 2003 Edition: 2nd List Price: $98.95

$15.10 (Save 84%)

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Controversies in Contemporary Advertising by Sheehan, Kim ISBN-13: 9780761926351 ISBN-10: 0761926356 2003 List Price: $72.95

$14.85 (Save 79%)

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Advertising Principles & Practice by Wells, William, Burnett, John ISBN-13: 9780130835710 ISBN-10: 0130835714 List Price: $120.00

$0.04 (Save 99%)

36.

M: Advertising with Connect Plus by Arens, William, Arens, Christian... ISBN-13: 9780077484217 ISBN-10: 0077484215 Paperback, 2011 Edition: 1st

$90.98

37.

Advertising Campaign Planning Developing an Advertising-Based Marketing Plan by Avery, Jim, Bendinger, Bruce H. ISBN-13: 9781887229067 ISBN-10: 188722906X Paperback, 2000 Edition: 3rd List Price: $29.95

$0.01 (Save 99%)

38.

Advertising, Student Value Edition (9th Edition) by Moriarty, Sandra, Mitchell, Nanc... ISBN-13: 9780132163729 ISBN-10: 0132163721 2011 Edition: 9th List Price: $134.56

$147.74

39.

The Advertising and Consumer Culture Reader by Turow, Joseph, McAllister, Matth... ISBN-13: 9780415963305 ISBN-10: 0415963303 Paperback, 2009 List Price: $49.95

$16.78 (Save 66%)

40.

Advertising A Cultural Economy by McFall, Liz ISBN-13: 9780761942542 ISBN-10: 0761942548 List Price: $93.95

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41.

Global Perspectives on Advertising Self-Regulation Principles and Practices in Thirty-Eight ... by Boddewyn, Jean J. ISBN-13: 9780899307237 ISBN-10: 089930723X List Price: $97.95

$101.99

42.

Advertising - Dorothy Cohen - Hardcover by Cohen, Dorothy ISBN-13: 9780673182555 ISBN-10: 067318255x Hardcover Edition: 1st List Price: $53.33

$0.75 (Save 98%)

43.

Copywriting For The Electronic Media With Infotrac A Practical Guide by Meeske, Milan D. ISBN-13: 9780534629144 ISBN-10: 0534629148 Paperback Edition: 5th List Price: $96.95

$4.50 (Save 95%)

44.

Advertising in the Broadcast and Cable Media - Elizabeth J. Heighton - Paperback - 2nd ed by Heighton, Elizabeth J., Cunningh... ISBN-13: 9780534029142 ISBN-10: 0534029140 Paperback Edition: 2nd List Price: $34.95

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45.

Advertising Today by Jefkins, Frank ISBN-13: 9780700202850 ISBN-10: 0700202854 Paperback, 1984 Edition: 3rd List Price: $38.50

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46.

Advertising Account Planning A Practical Guide by Kelley, Larry D., Jugenheimer, D... ISBN-13: 9780765617293 ISBN-10: 0765617293 Hardcover, 2006 List Price: $110.95

$402.84

47.

Advertising and the Business of Brands: 2000 Edition by Bendinger, Bruce H., Avery, Jim,... ISBN-13: 9781887229050 ISBN-10: 1887229051 Textbook Paperback Edition: 1st List Price: $50.00

$2.00 (Save 96%)

48.

Advertising Account Planning: Planning and Managing an IMC Campaign by Kelley, Larry D., Jugenheimer, D... ISBN-13: 9780765625649 ISBN-10: 0765625644 Paperback, 2010 Edition: 2nd List Price: $44.95

$18.74 (Save 58%)

49.

Book of Gossage A Compilation-Which Includes "Is There Any Hope for Advertising? by Gossage, Howard L., Bendinger, B... ISBN-13: 9780962141539 ISBN-10: 0962141534 List Price: $37.50

$49.68

50.

Strategic Media Decisions Understanding The Business End Of The Advertising Business by Azzaro, Marian, Binder, Dan, Cla... ISBN-13: 9781887229173 ISBN-10: 1887229175 Paperback, 2004 List Price: $60.00

$0.33 (Save 99%)

Advertising & Promotion Textbooks

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