Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 1 - 50 of 336 for Advertising & Promotion Textbooks
1.
Advertising and Integrated Brand Promotion by O'Guinn, Thomas, Allen, Chr... ISBN: 9780538473323 List Price: $231.95
2.
M: Advertising by Arens, William, Arens, Chri... ISBN: 9780078028915
4.
Advertising Principles and Practice by Moriarty, Sandra E., Mitche... ISBN: 9780132163644 List Price: $186.00
5.
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073530031 List Price: $255.60
6.
Advertising Creative: Strategy, Copy, and Design by Altstiel, Tom, Grow, Jean ISBN: 9781412974912 List Price: $75.95
8.
Essentials of Contemporary Advertising by Arens, William F., Schaefer... ISBN: 9780073380971 List Price: $150.62
10.
Advertising and Integrated Brand Promotion by Allen, Chris, Semenik, Rich... ISBN: 9780324568622 List Price: $240.95
11.
M: Advertising with Connect Plus by Arens, William, Arens, Chri... ISBN: 9780077484217
13.
Kleppner's Advertising Procedure by Lane, W. Ronald, King, Kare... ISBN: 9780132308298 List Price: $192.00
14.
Advertising Theory by Rodgers, Shelly, Thorson, E... ISBN: 9780415886628
15.
Advertising by Moriarty, Sandra, Mitchell,... ISBN: 9780132224154 List Price: $198.67
16.
Controversies in Contemporary Advertising by Sheehan, Kim ISBN: 9780761926351 List Price: $72.95
17.
Strategic Media Decisions by Azzaro, Marian, Binder, Dan... ISBN: 9781887229333 List Price: $67.50
20.
Media Planning Workbook With Discussions and Problems by Goodrich, William B., Sisso... ISBN: 9780844235028 List Price: $55.94
22.
Advertising, Student Value Edition (9th Edition) by Moriarty, Sandra, Mitchell,... ISBN: 9780132163729 List Price: $134.56
24.
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073529912 List Price: $191.25
26.
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073381077 List Price: $192.24
27.
Art Direction by Mahon, Nik ISBN: 9782940411214
29.
Advertising and Sales Promotion by Kaser, Ken ISBN: 9781111573232
30.
The Advertising and Consumer Culture Reader by Turow, Joseph, McAllister, ... ISBN: 9780415963305 List Price: $49.95
31.
Advertising And Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780073255965 List Price: $146.00
32.
Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780072866148 List Price: $136.70
34.
Advertising Management by Jugenheimer, Donald W., Kel... ISBN: 9780765622600 List Price: $59.95
38.
Advertising Campaign Strategy A Guide to Marketing Communication Plans by Parente, Donald ISBN: 9780324271904 List Price: $153.95
39.
Copywriting For The Electronic Media With Infotrac A Practical Guide by Meeske, Milan D. ISBN: 9780534629144 List Price: $96.95
40.
Persuasive Signs The Semiotics of Advertising by Beasley, Ron, Danesi, Marcel ISBN: 9783110173406 List Price: $67.00
41.
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspectiv... by Belch, George E., Belch, Mi... ISBN: 9780256105162 List Price: $69.95
43.
Advertising: From Fundamentals to Strategies by Rothschild, Michael ISBN: 9780669072129 List Price: $2.66
44.
Advertising A Cultural Economy by McFall, Liz ISBN: 9780761942542 List Price: $93.95
45.
Advertising+promotion by Belch, George E., Belch, Mi... ISBN: 9780256218992 List Price: $90.00
46.
Events Management : An Introduction by Bladen, Charles, Wilde, Nic... ISBN: 9780415577427
47.
Introduction to Advertising and Promotion An Integrative Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780256108255 List Price: $31.50
48.
Introduction to Advertising and Promotion Management by Belch, George E., Belch, Mi... ISBN: 9780256079722 List Price: $60.95
49.
Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780073049724
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