Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 1 - 50 of 348 for Advertising & Promotion Textbooks
1.
Advertising and Integrated Brand Promotion by O'Guinn, Thomas, Allen, Chr... ISBN: 9780538473323 List Price: $231.95
3.
Advertising Principles and Practice by Moriarty, Sandra E., Mitche... ISBN: 9780132163644 List Price: $186.00
4.
Advertising and IMC : Principles and Practice by Moriarty, Sandra, Mitchell,... ISBN: 9780133506884 List Price: $266.20
5.
M: Advertising by Arens, William, Arens, Chri... ISBN: 9780078028915
7.
Advertising and Integrated Brand Promotion by Allen, Chris, Semenik, Rich... ISBN: 9780324568622 List Price: $240.95
8.
M: Advertising with Connect Plus by Arens, William, Arens, Chri... ISBN: 9780077484217
12.
Essentials of Contemporary Advertising by Arens, William F., Schaefer... ISBN: 9780073380971 List Price: $150.62
13.
Strategic Media Decisions by Marian Azzaro ISBN: 9781887229333 List Price: $67.50
14.
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073530031 List Price: $255.60
15.
Innovative Marketing Communications Strategies For The Events Industry by Masterman, Guy, Wood, Emma H. ISBN: 9780750663618 List Price: $59.95
16.
Advertising Management by Jugenheimer, Donald W., Kel... ISBN: 9780765622600 List Price: $59.95
17.
Advertising Account Planning: Planning and Managing an IMC Campaign by Kelley, Larry D., Jugenheim... ISBN: 9780765625649 List Price: $44.95
18.
Events Management: An Introduction by Charles Bladen, James Kenne... ISBN: 9780415577427 List Price: $58.95
20.
Events Management 3rd Edition by Bowdin, Glenn ISBN: 9781856178181 List Price: $52.95
21.
Special Event Production Process Tools and Techniques for Planning by Matthews, Doug ISBN: 9780750682435 List Price: $46.95
22.
Designing and Producing the Television Commercial by Elin, Larry, Lapides, Alan ISBN: 9780205365388 List Price: $93.40
24.
Advertising and Sales Promotion by Kaser, Ken ISBN: 9781111573232
25.
The Advertising and Consumer Culture Reader by Turow, Joseph, McAllister, ... ISBN: 9780415963305 List Price: $49.95
26.
Advertising by Moriarty, Sandra, Mitchell,... ISBN: 9780132224154 List Price: $198.67
27.
Advertising Creative: Strategy, Copy, and Design by Altstiel, Tom, Grow, Jean ISBN: 9781412974912 List Price: $75.95
28.
Advertising, Student Value Edition (9th Edition) by Moriarty, Sandra, Mitchell,... ISBN: 9780132163729 List Price: $134.56
29.
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073381077 List Price: $192.24
30.
Advertising Principles & Practice by Burnett, John, Moriarty, Sa... ISBN: 9780131465602 List Price: $177.33
31.
Advertising And Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780073255965 List Price: $146.00
34.
Media Planning Workbook With Discussions and Problems by Goodrich, William B., Sisso... ISBN: 9780844235028 List Price: $55.94
35.
Controversies in Contemporary Advertising by Sheehan, Kim ISBN: 9780761926351 List Price: $72.95
36.
Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780073049724
37.
Essentials of Contemporary Advertising by Arens, William F., Schaefer... ISBN: 9780073136660 List Price: $140.94
38.
Advertising in the Broadcast and Cable Media - Elizabeth J. Heighton - Paperback - 2nd ed by Heighton, Elizabeth J., Cun... ISBN: 9780534029142 List Price: $34.95
39.
Advertising and Promotion with Powerweb by George Belch, Michael Belch ISBN: 9780072508826
40.
Advertising: From Fundamentals to Strategies by Rothschild, Michael ISBN: 9780669072129 List Price: $2.66
41.
Advertising A Cultural Economy by McFall, Liz ISBN: 9780761942542 List Price: $93.95
42.
The Advertising Handbook (Media Practice) by Helen Powell, Jonathan Hard... ISBN: 9780415423120 List Price: $140.00
43.
Book of Gossage A Compilation-Which Includes "Is There Any Hope for Advertising? by Gossage, Howard L., Bending... ISBN: 9780962141539 List Price: $37.50
45.
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073529912 List Price: $191.25
46.
Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780072866148 List Price: $136.70
47.
Tested Advertising Methods by Caples, John, Hahn ISBN: 9780130957016 List Price: $14.95
48.
Art Direction by Mahon, Nik ISBN: 9782940411214
49.
Advertising Excellence by Bovee, Courtland L. ISBN: 9780070068476 List Price: $72.00
50.
Advertising Campaign Strategy A Guide to Marketing Communication Plans by Parente, Donald ISBN: 9780324271904 List Price: $153.95
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