Advertising and Integrated Brand Promotion
Author:Allen, Chris, Semenik, Richard J., O'Guinn, Thomas
ISBN-13:
9780324568622
ISBN:
0324568622
Edition: 5
Pub Date: 2008
Publisher: South Western Educational Publishing
Summary: This edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads.
Marketplace Prices
- Rent $21.98
- Used $0.01
- New $108.26
- Alternate $4.75
Recommended
New
Rentals
(95 from $21.98)
Supplemental materials are not guaranteed for rentals
Alternate
(16 from $4.75)
IMPORTANT - Be sure to review seller comments carefully
Product Details
ISBN-13:
ISBN:
Edition: 5th
Pub Date: 2008
Publisher: South Western Educational Publishing
9780324568622
ISBN:
0324568622
Edition: 5th
Pub Date: 2008
Publisher: South Western Educational Publishing
Where's My Stuff?
- Track your recent orders.
Shipping & Returns
- See our shipping rates & policies.
- Return an item (here's our Return Policy).
Need Help?


