Advertising & Promotion | New & Used Books

1.

Advertising Media Planning, Seventh Edition by Sissors, Jack Z., Baron, Roger ISBN-13: 9780071703123 ISBN-10: 0071703128 Hardcover, 2010 Edition: 7th List Price: $89.95

$21.60 (Save 75%) $24.66 (Save 72%)

2.

Advertising Procedure by Lane, Ron, King, Karen, Reichert... ISBN-13: 9780132465519 ISBN-10: 0132465515 2011 Edition: 18th

$199.99

3.

Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) by William F. Arens ISBN-13: 9780072964721 ISBN-10: 0072964723 Hardcover, 2005 Edition: 10th

$0.16

4.

Special Events (Wiley Event Management) by Goldblatt, Joe ISBN-13: 9780470449875 ISBN-10: 047044987X Hardcover, 2010 Edition: 6th Reviseth List Price: $66.95

$42.09 (Save 37%) $23.97 (Save 64%)

5.

Advertising Concept And Copy by Felton, George ISBN-13: 9780393731590 ISBN-10: 0393731596 Paperback, 2006 Edition: 2nd List Price: $60.00

$23.83 (Save 60%) $17.14 (Save 71%)

6.

Art of Writing Advertising Conversations With William Bernbach, George Gribbin, Rosser Reeve... by Higgins, Denis ISBN-13: 9780071410939 ISBN-10: 0071410937 2003 List Price: $14.95

$20.00

7.

Special Events The Roots and Wings of Celebration by Goldblatt, Joe ISBN-13: 9780471738312 ISBN-10: 047173831X Hardcover, 2007 List Price: $87.95

$6.30 (Save 92%)

8.

Professional Event Coordination by Silvers, Julia Rutherford ISBN-13: 9780471263050 ISBN-10: 0471263052 2003 List Price: $70.00

$15.61 (Save 77%)

9.

Advertising Designs of Walter Dorwin Teague by Hornung, Clarence P. ISBN-13: 9780881080940 ISBN-10: 0881080942 List Price: $27.50

$47.50

10.

Truth, Lies, and Advertising The Art of Account Planning by Steel, Jon ISBN-13: 9780471189626 ISBN-10: 0471189626 Hardcover, 1998 List Price: $45.00

$13.50 (Save 70%)

11.

Hey, Whipple, Squeeze This by Sullivan, Luke ISBN-13: 9780470190739 ISBN-10: 0470190736 Paperback, 2008 Edition: 3rd List Price: $19.95

$15.00 (Save 24%)

12.

Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising - Bob... by Levenson, Bob, Bernbach, Evelyn ISBN-13: 9780394549200 ISBN-10: 0394549201 Hardcover

$199.50

13.

Advertising Procedure by Kleppner, Otto, Greyser, Stephen A. ISBN-13: 9780130180698 ISBN-10: 0130180696 Hardcover, 1973 Edition: 6th

$0.75

14.

22 Irrefutable Laws of Advertising (and When to Violate Them) by Newman, Michael, Isherwood, Bob ISBN-13: 9780470821060 ISBN-10: 047082106X List Price: $34.95

$5.67 (Save 83%)

15.

Sold on Language : How Advertisers Talk to You and What This Says about You by Sedivy, Julie, Carlson, Greg ISBN-13: 9780470683095 ISBN-10: 0470683090 2011 List Price: $24.95

$31.37

16.

Spark Your Career in Advertising by Wojak, Angie, Spark Publishing S... ISBN-13: 9781411498136 ISBN-10: 1411498135 Book, 2007

$0.99

17.

Hoopla by Crispin Porter + Bogusky, PowerH... ISBN-13: 9781576873120 ISBN-10: 1576873129 Hardcover List Price: $45.00

$23.00 (Save 48%)

18.

Special Events Event Leadership for a New World by Goldblatt, Joe ISBN-13: 9780471450375 ISBN-10: 0471450375 Hardcover, 2004 Edition: 4th List Price: $75.00

$3.94 (Save 94%)

19.

Advertising by Antrim, William, Dorr, Eugene L. ISBN-13: 9780070021143 ISBN-10: 0070021147 Paperback, 1978 Edition: 2nd List Price: $15.43

$14.21 (Save 7%)

20.

Gender Advertisements by Goffman, Erving ISBN-13: 9780060906337 ISBN-10: 0060906332 Paperback List Price: $9.95

$29.00

21.

The Brains Behind Great Ad Campaigns by Berman, Margo, Blakeman, Robyn ISBN-13: 9780742555518 ISBN-10: 0742555518 Paperback, 2009 List Price: $29.95

$24.25 (Save 19%)

22.

How to Start and Run Your Own Advertising Agency - Allan Krieff - Hardcover by Krieff, Allan ISBN-13: 9780070352193 ISBN-10: 0070352194 Hardcover List Price: $29.95

$47.48

23.

When Advertising Tried Harder by Dobrow, Larry ISBN-13: 9780914919001 ISBN-10: 0914919008 Hardcover, 1984

$19.65

24.

Advertising by Jenkins, Frank, Yadin, Daniel ISBN-13: 9780273634355 ISBN-10: 0273634356 Paperback, 1999 Edition: 4th List Price: $59.50

$5.49 (Save 90%)

25.

Social Communication in Advertising Consumption In The Mediated Marketplace by Leiss, William, Kline, Stephen, ... ISBN-13: 9780415966764 ISBN-10: 0415966760 Paperback, 2005 Edition: 3rd List Price: $49.95

$35.00 (Save 29%)

26.

Concise Encyclopedia of Advertising by Clow, Kenneth E., Baack, Donald ISBN-13: 9780789022110 ISBN-10: 0789022117 Paperback, 2005 List Price: $29.95

$29.71

27.

Business of Event Planning Behind-The-Scenes Secrets of Successful Special Events by Allen, Judy ISBN-13: 9780470831885 ISBN-10: 047083188X 2002 List Price: $39.95

$5.71 (Save 85%) $21.18 (Save 46%)

28.

70's All-american Ads by Heller, Steven, Heimann, Jim ISBN-13: 9783822812655 ISBN-10: 382281265x Paperback List Price: $39.99

$58.22

29.

Work 25 Years of Fallon by Fallon, Pat, Barrie, Bob ISBN-13: 9780974380650 ISBN-10: 0974380652 Hardcover, 2006 Edition: 1st List Price: $49.95

$53.36

30.

Mastering Layout Mike Stevens on the Art of Eye Appeal by Stevens, Michael R., Straub, Rick ISBN-13: 9780911380682 ISBN-10: 091138068X List Price: $29.95

$29.58 (Save 1%)

31.

Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public E... by Conway, D. G. ISBN-13: 9781845283032 ISBN-10: 1845283031 Paperback Edition: 3rd

$22.00

32.

Dynamics of International Advertising Theoretical and Practical Perspectives by Mueller, Barbara ISBN-13: 9780820463605 ISBN-10: 0820463604 2004 List Price: $49.95

$15.46 (Save 69%)

33.

The New Account Manager by Dickinson, Don ISBN-13: 9781887229371 ISBN-10: 188722937x Paperback, 2009 Edition: 2nd List Price: $47.50

$28.17 (Save 40%)

34.

Outlines & Highlights for Essentials of Contemporary Advertising by Arens ISBN: 9780073380971 by Cram101 Textbook Reviews Staff ISBN-13: 9781428864610 ISBN-10: 142886461x Paperback, 2008 List Price: $12.95

$60.75

35.

Cases in Advertising Management by Kelley, Larry D., Jugenheimer, D... ISBN-13: 9780765622617 ISBN-10: 0765622610 Paperback, 2009 List Price: $34.95

$12.14 (Save 65%) $19.75 (Save 43%)

36.

Cases in Advertising And Marketing Management Real Situations for Tomorrow's Managers by Applegate, Edd, Johnsen, Art ISBN-13: 9780742538368 ISBN-10: 0742538362 Paperback, 2006 List Price: $32.95

$2.12 (Save 93%)

37.

Managing Sports Facilities And Major Events by Westerbeek, Hans, Emery, Paul, G... ISBN-13: 9780415401098 ISBN-10: 0415401097 Paperback, 2006 Edition: 1st List Price: $61.95

$34.89 (Save 43%)

38.

All-american Ads of the 60s by Heimann, Jim, Heller, Steven ISBN-13: 9783822811597 ISBN-10: 3822811599 Paperback, 2002 List Price: $39.99

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39.

Truth Well Told: Mccann-Erickson and the Pioneering of Global Advertising - Stewart Alter - ... by Alter, Stewart ISBN-13: 9780964262201 ISBN-10: 0964262207 Hardcover

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40.

Brilliant Book of Promotions, Sales Tools, and Special Events Tested Ideas & Tricks of the T... by Shapiro, Naomi K. ISBN-13: 9780945139003 ISBN-10: 0945139004 List Price: $105.00

$115.34

41.

Advertising Copywriting by Burton, Philip W. ISBN-13: 9780844232003 ISBN-10: 0844232009 Edition: 6th List Price: $39.95

$0.27 (Save 99%)

42.

How to Plan Radio Advertising by Maitland, Iain ISBN-13: 9780304334292 ISBN-10: 0304334294 Paperback

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43.

Advertising by Townsley, Maria ISBN-13: 9780538698702 ISBN-10: 0538698705 List Price: $34.95

$0.75 (Save 97%)

44.

Hospitality Sales and Advertising - James R. Abbey - Hardcover by Abbey, James R., Purvis, Jim ISBN-13: 9780866120487 ISBN-10: 0866120483 Textbook Hardcover Edition: 2nd List Price: $49.95

$2.17 (Save 95%)

45.

Advertising and Integrated Brand Promotion by O'Guinn, Thomas C., Allen, Chris... ISBN-13: 9780324320152 ISBN-10: 0324320159 Book, 2006 Edition: 4th

$1.88

46.

Which Ad Pulled Best? by Burton, Philip W., Purvis, Scott C. ISBN-13: 9780844232928 ISBN-10: 0844232920 Paperback, 1990 Edition: 6th List Price: $14.95

$0.01 (Save 99%)

47.

Kovels' Advertising Collectibles Price List - Ralph Kovel - Hardcover - 1st ed by Kovel, Ralph M., Kovel, Terry H. ISBN-13: 9780517558713 ISBN-10: 0517558718 Hardcover

$4.61

48.

Language of Advertising by Vestergaard, Torben, Schroder, Kim ISBN-13: 9780631127437 ISBN-10: 0631127437 List Price: $26.95

$1.08 (Save 95%)

49.

Advertising And the Science of Seduction by Armstrong, J. Scott ISBN-13: 9781403913432 ISBN-10: 1403913439 Hardcover, 2007 List Price: $42.50

$68.50

50.

Art of Client Service 54 Things Every Advertising & Marketing Professional Should Know by Solomon, Robert ISBN-13: 9780793167999 ISBN-10: 079316799X 2003 List Price: $19.95

$6.38 (Save 68%)

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