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How Disruption Brought Order

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Dru, Jean-Marie

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How Disruption Brought Order, ISBN 9780230600690 Own This Book? Sell It
ISBN-13:

9780230600690

ISBN:

0230600697

Pub Date: 2007
Publisher: Palgrave Macmillan Summary: Jean-Marie Dru gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. He shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how campaigns for Nissan, Adidas and the Apple iPhone were successful.
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Product Details
ISBN-13:

9780230600690


ISBN:

0230600697


Pub Date: 2007
Publisher: Palgrave Macmillan

Jean-Marie Dru gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. He shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how campaigns for Nissan, Adidas and the Apple iPhone were successful.

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