Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 151 - 200 of 326 for Advertising & Promotion Textbooks
151.
Practical Guide to Event Promotion by Jackson, Nigel ISBN: 9781138915343
153.
Advertising Creativity - James L. L. Marra - Paperback by Marra, James L. ISBN: 9780130150097 List Price: $34.00
154.
Advertising Account Planning A Practical Guide by Kelley, Larry D., Jugenheim... ISBN: 9780765617293 List Price: $110.95
156.
Broadcast Advertising by Zeigler, Sherilyn K., Howar... ISBN: 9780813800721 List Price: $41.95
157.
Advertising by Parente, Donald, Parente, R... ISBN: 9780030267765 List Price: $68.95
158.
Essentials of Advertising - Louis C. Kaufman by Kaufman, Louis C. ISBN: 9780155241022 List Price: $63.00
160.
Retail Advertising and Sales Promotion by Edwards, Charles M., Jr., L... ISBN: 9780137750986 List Price: $68.00
161.
Fundamentals of Advertising Research by Fletcher, Alan D., Bowers, ... ISBN: 9780534147785 List Price: $49.95
162.
Copywriting Assignments from America's Best Advertising Copywriters by Haberstroh, Jack, Wright, P... ISBN: 9780131726932 List Price: $29.20
163.
Advertising Media:strategy+tactics by Jugenheimer, Donald W. ISBN: 9780697117915 List Price: $57.00
164.
New How to Advertise-expanded+updated by Roman, Kenneth, Maas, Jane,... ISBN: 9780312083526 List Price: $15.00
165.
Successful Advertising Research Methods by Haskins, Jack B., Gagnard-K... ISBN: 9780844231891 List Price: $49.95
166.
Introduction to Advertising & Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780256136968 List Price: $69.95
167.
Sales Promotion Concepts, Methods, and Strategies by Blattberg, Robert C. ISBN: 9780134423029 List Price: $73.85
168.
Advertising Campaign Planning by Avery, Jim, Bendinger, Bruc... ISBN: 9780962141553 List Price: $19.50
169.
Copy Workshop Workbook by Bendinger, Bruce B., Mathew... ISBN: 9780962141508 List Price: $30.00
170.
Contemporary Advertising by Sandhusen, Richard ISBN: 9780256065190 List Price: $57.95
171.
Promotion:analysis,creativity+strategy by Dommermuth, William ISBN: 9780534917449 List Price: $67.95
172.
Advertising A Cultural Economy by McFall, Liz ISBN: 9780761942559 List Price: $43.95
173.
Copywriting for the Electronic Media A Practical Guide by Meeske, Milan D., Norris, R... ISBN: 9780534156244 List Price: $43.95
174.
Advertising by Wright, Ray ISBN: 9780273632894 List Price: $65.00
175.
Advertising From Fundamentals to Strategies by Rothschild, Michael ISBN: 9780669072136 List Price: $117.16
176.
Which Ad Pulled Best? 40 Case Histories on How to Write and Design Ads That Work by Purvis, Scott C., Burton, P... ISBN: 9780072556643 List Price: $33.75
177.
Advertising Theory and Practice by Sandage, C. H., Fryburger, ... ISBN: 9780801301841 List Price: $37.95
178.
Advertising Services by Wray, Ralph D., Lynch, Rich... ISBN: 9780070719132 List Price: $28.69
179.
Radio Dictionary by Floyd, Thurmon ISBN: 9780963927408 List Price: $34.95
180.
U. S. Sourcebook of R and D Spenders by Schonfeld and Associates Staff ISBN: 9781878339133 List Price: $295.00
181.
Stallcup's Electric Signs and Outline Lighting Book by Stallcup, James G., Ford, R... ISBN: 9781885341488 List Price: $34.00
182.
Brown Paper Bags by Steuber-Tamblin, Nora ISBN: 9781891429132 List Price: $9.95
183.
Community Signs and Words by Unknown ISBN: 9781893806481
184.
Information Signs and Words by Unknown ISBN: 9781893806467
185.
The Routledge Handbook of Events by Page, Stephen J., Connell, ... ISBN: 9780415583343 List Price: $200.00
186.
Advertising and Promotion: An Integrated Marketing Communications Approach by Hackley, Chris ISBN: 9781849201452 List Price: $130.00
187.
CS Coop Advertising by Unknown ISBN: 9780201704495
188.
Advertising Copywriting by Malickson, David ISBN: 9780205151011 List Price: $44.00
189.
CPS - Introduction to Advertising and Promotion : Course Syllabus For Market 607 by Belch, George, Belch, Micha... ISBN: 9780256200225 List Price: $0.50
191.
Analyzing Sales Promotion Text and Cases by Totten, John C., Block, Mar... ISBN: 9780317606652 List Price: $19.95
192.
Advertising in Contemporary Society by Rotzoll, Kim B. ISBN: 9780318651842
193.
Promotion Management by Burnett ISBN: 9780395565544 List Price: $4.76
194.
Macrury - Advertising by MacRury, Iain ISBN: 9780415577113
195.
Event Policy by Mcgillvray, David, Foley, M... ISBN: 9780415548328
196.
Festival and Event Management in Nordic Countries by Andersson, Tommy D., Getz, ... ISBN: 9780415695695
197.
Advertising Theory by Rodgers, Shelly, Thorson, E... ISBN: 9780415886611
198.
Basic Advertising by Jugenheimer, Donald W., Whi... ISBN: 9780471869986 List Price: $16.50
199.
Basic Advertising by Jugenheimer, Donald W., Whi... ISBN: 9780471869948 List Price: $6.00
200.
Broadcast and Cable Selling by Warner ISBN: 9780534513511 List Price: $37.00
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