Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 1 - 50 of 325 for Advertising & Promotion Textbooks
Advertising and IMC : Principles and Practice by Moriarty, Sandra, Mitchell,... ISBN: 9780133506884 List Price: $266.20
Advertising and Integrated Brand Promotion by Allen, Chris, Semenik, Rich... ISBN: 9780324568622 List Price: $240.95
Essentials of Contemporary Advertising by Arens, William F., Schaefer... ISBN: 9780073380971 List Price: $150.62
Copywriting for the Electronic Media: A Practical Guide by Meeske, Milan D. ISBN: 9780495411178 List Price: $149.95
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073530031 List Price: $255.60
Controversies in Contemporary Advertising by Sheehan, Kim ISBN: 9780761926351 List Price: $72.95
Contemporary Advertising by Arens, William F. ISBN: 9780072883923 List Price: $136.70
Advertising and Sales Promotion by Kaser, Ken ISBN: 9781111573232 List Price: $87.95
Advertising by Moriarty, Sandra, Mitchell,... ISBN: 9780132224154 List Price: $198.67
Campaign Planner For Integrated Brand Communications by Sayre, Shay ISBN: 9780324321470 List Price: $50.95
Designing and Producing the Television Commercial by Elin, Larry, Lapides, Alan ISBN: 9780205365388 List Price: $93.40
Advertising, Student Value Edition (9th Edition) by Moriarty, Sandra, Mitchell,... ISBN: 9780132163729 List Price: $134.56
Special Event Production Process Tools and Techniques for Planning by Matthews, Doug ISBN: 9780750682435 List Price: $46.95
Advertising Management by Jugenheimer, Donald W., Kel... ISBN: 9780765622600 List Price: $59.95
Advertising Account Planning: Planning and Managing an IMC Campaign by Kelley, Larry D., Jugenheim... ISBN: 9780765625649 List Price: $44.95
Media Planning Workbook With Discussions and Problems by Goodrich, William B., Sisso... ISBN: 9780844235028 List Price: $55.94
Kleppner's Advertising Procedure by Lane, W. Ronald, King, Kare... ISBN: 9780132308298 List Price: $192.00
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res by Gary Blake, Robert W. Bly ISBN: 9780028626307 List Price: $11.40
An Introduction to Public Relations: From Theory to Practice by Chia, Joy, Synnott, Gae ISBN: 9780195564655 List Price: $66.95
Advertising Principles & Practice by Burnett, John, Moriarty, Sa... ISBN: 9780131465602 List Price: $177.33
The Advertising and Consumer Culture Reader by Turow, Joseph, McAllister, ... ISBN: 9780415963305 List Price: $49.95
Soap, Sex, and Cigarettes: A Cultural History of American Advertising by Sivulka, Juliann ISBN: 9781111345310 List Price: $71.95
Tested Advertising Methods by Caples, John, Hahn ISBN: 9780130957016 List Price: $14.95
Media Flight Plan by Martin, Dennis G., Coons, R... ISBN: 9780615988283 List Price: $65.95
Advertising and Integrated Brand Promotion by O'Guinn, Thomas C., Allen, ... ISBN: 9780324113808 List Price: $229.95
MyMarketingLab with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Pr... by Moriarty, Sandra, Mitchell,... ISBN: 9780132539128 List Price: $96.00
Kleppner's Advertising Procedure by Russell, J. Thomas, Lane, W... ISBN: 9780130328779 List Price: $128.00
Using Qualitative Research in Advertising Strategies, Techniques, and Applications by Morrison, Margaret Ann, Hal... ISBN: 9780761923831 List Price: $37.95
Fables, Fashions, and Facts About Advertising A Study of 28 Enduring Myths by Jones, John Philip ISBN: 9780761927990 List Price: $60.95
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073529912 List Price: $191.25
Advertising and Promotion: An Integrated Marketing Communications Approach by Hackley, Chris ISBN: 9781849201469 List Price: $51.95
Innovative Marketing Communications Strategies For The Events Industry by Masterman, Guy, Wood, Emma H. ISBN: 9780750663618 List Price: $59.95
Advertising Campaign Strategy A Guide to Marketing Communication Plans by Parente, Donald ISBN: 9780324271904 List Price: $153.95
Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780072866148 List Price: $136.70
Contemporary Advertising by Bovee, Courtland L., Arens,... ISBN: 9780256027792
Copywriting For The Electronic Media With Infotrac A Practical Guide by Meeske, Milan D. ISBN: 9780534629144 List Price: $96.95
Advertising Account Planning : Planning and Managing an IMC Campaign by Kelley, Larry D., Jugenheim... ISBN: 9780765625632 List Price: $99.95
Advertising: From Fundamentals to Strategies by Rothschild, Michael ISBN: 9780669072129 List Price: $2.66
Advertising Strategy Creative Tactics From the OUtside/In by Altstiel, Tom, Grow, Jean ISBN: 9781412917964 List Price: $66.95
Contemporary Advertising by Arens, William F. ISBN: 9780072500417
Selling the Dream Why Advertising Is Good Business by Hood, John ISBN: 9780275984359 List Price: $39.95
Creative Strategy in Advertising by Jewler, A. Jerome, Drewnian... ISBN: 9780534522636 List Price: $67.95
Advertising : Concept and Copy by Felton, George ISBN: 9780131896550 List Price: $108.00
Integrated Advertising, Promotion, and Marketing Communication by Clow, Kenneth E., Baack, Do... ISBN: 9780130175786 List Price: $128.00
Advertising by Dunn, S. Watson, Krugman, D... ISBN: 9780030767524 List Price: $85.00
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