3641655

9780131058750

Airline:strategic Mgmt.simulation

Airline:strategic Mgmt.simulation
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  • ISBN-13: 9780131058750
  • ISBN: 0131058754
  • Edition: 3
  • Publisher: Prentice Hall PTR

AUTHOR

Smith, Jerald R., Golden, Peggy A., Appleton, Bryce

SUMMARY

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.Smith, Jerald R. is the author of 'Airline:strategic Mgmt.simulation' with ISBN 9780131058750 and ISBN 0131058754.

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