Airline:strategic Mgmt.simulation

Airline:strategic Mgmt.simulation
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  • Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. C

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  • ISBN-13: 9780131058750
  • ISBN: 0131058754
  • Edition: 3
  • Publisher: Prentice Hall PTR


Smith, Jerald R., Golden, Peggy A., Appleton, Bryce


Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.Smith, Jerald R. is the author of 'Airline:strategic Mgmt.simulation' with ISBN 9780131058750 and ISBN 0131058754.

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