by Smith, Jerald R., Golden, Peggy A., Appleton, Bryce

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Item Details
Condition: Acceptable
Provider: Read A Book Contact
Provider Rating:

81%
Ships From: Multiple Locations
Shipping: Standard
Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27

ISBN-13: 9780131058750
ISBN: 0131058754
Edition: 3
Publisher: Prentice Hall PTR

AUTHOR

Smith, Jerald R., Golden, Peggy A., Appleton, Bryce

SUMMARY

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.Smith, Jerald R. is the author of 'Airline:strategic Mgmt.simulation' with ISBN 9780131058750 and ISBN 0131058754.

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