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1.
Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling
Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling by Burmann, Christoph, Riley, ... ISBN: 9783658135607 List Price: $39.99

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2.
Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling
Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling by Burmann, Christoph, Riley, ... ISBN: 9783658401887

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