1.
Prove It before You Promote It: How to Take the Guesswork Out of Marketing
by Cuno, Steve, Shermer, Michael
ISBN: 9780470381182
List Price: $24.95
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Of Marketing and Emasculated Goats: Marketing Insights from the Oddest Places
by Cuno, Steve, Steve Cuno
ISBN: 9781530913688
List Price: $15.95