4070649
9780801589256
This is the essential professional's guide to getting a book published - and then marketed successfully. In accessible, down-to-earth language, the reader is taken through every aspect of the publishing process. Included in this completely revised and expanded edition are discussions on the use of computers in preparing manuscripts; the electronic, multimedia, and audio cassette markets; superstores; and telemarketing. There is invaluable coverage of textbooks, children's books, trade books, small presses, university presses, vanity presses, and book packagers.Balkin, Richard is the author of 'Writer's Guide to Book Publishing' with ISBN 9780801589256 and ISBN 0801589258.
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