Word-of-mouth Marketing

THE DYNAMICS OF THE TALK FACTOR. What Word-of-Mouth Marketing Is and What It Can Do for You. What Are Your Customers Saying About You'. The Power of Insider Talk. The Care and Feeding of Champions. The Critical Talk Factor--Service. WORD-OF-MOUTH MARKETING OVER THE LONG RUN--BUILDING AND MAINTAINING THE COMPANY REPUTATION. Stop the Horror Talk--Defusing Angry Customers. How to Install a No Hassle Program. Nobody Talks About ''Good22 Service. Seek Those Invaluable Complaints. Word-of-Mouth Marketing Begins with Motivating Your People. Boss Behavior that Converts Word-of-Mouth Marketing Strategies Into Action!. THE WORD-OF-MOUTH MARKETING BLITZ. The Word-of-Mouth Marketing Blitz: An Exercise in Simplicity. The Word-of-Mouth Marketing Blitz on Word-of-Mouth Marketing. 100 Little Things to Fire Up Your Word-of-Mouth Marketing Program. Index.Wilson, Jerry R. is the author of 'Word-of-mouth Marketing' with ISBN 9780471008583 and ISBN 0471008583.