4048919
9781904879305
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This text tells the story of the Harry Potter brand and how it has taken the entertainment world by storm.Brown, Stephen is the author of 'Wizard! Harry Potter's Brand Magic', published 2005 under ISBN 9781904879305 and ISBN 1904879306.
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