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9780135011317

Understanding Persuasion

Understanding Persuasion

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Product details

  • ISBN-13: 9780135011317
  • ISBN: 0135011310
  • Edition: 4
  • Publisher: Allyn & Bacon, Incorporated

AUTHOR

Ross, Raymond S.

SUMMARY

1. The Study of Persuasion. 2. Springboards of Motivation. 3. Persuasion Theory. 4. Source Credibility. 5. Logical Supports of Persuasion. 6. Audience Psychology. 7. Message Construction. 8. Campaign Persuasion. Index.Ross, Raymond S. is the author of 'Understanding Persuasion' with ISBN 9780135011317 and ISBN 0135011310.

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