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9780761913283

Understanding Global Cultures Metaphorical Journeys Through 23 Nations

Understanding Global Cultures Metaphorical Journeys Through 23 Nations

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Product details

  • ISBN-13: 9780761913283
  • ISBN: 0761913289
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Gannon, Martin J.

SUMMARY

The First Edition of this book introduced a new method, the cultural metaphor, for understanding the cultural mindset of a nation and comparing it to other nations. This new edition develops the method and applies it to a fascinating range of 23 case studies of countries in Europe, the Middle East, Asia and North and South America.Gannon, Martin J. is the author of 'Understanding Global Cultures Metaphorical Journeys Through 23 Nations' with ISBN 9780761913283 and ISBN 0761913289.

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