Understanding Business Markets a Multidimensional Approach to the Market

Markets are central to business enterprise and to a wide range of social activities. Following the collapse of communism, the market economy was proclaimed as the only way forward, the major agent behind the end of history. This collection of readings introduces the student to the workings of the market, explaining both the reasons for its success and its shortcomings. Throughout, the text encourages a critical approach by showing that there is more than one way of studying the market and by demonstrating the diversity of market economies.Suneja, Vivek is the author of 'Understanding Business Markets a Multidimensional Approach to the Market', published 2006 under ISBN 9780415405010 and ISBN 0415405017.