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9781591397663

Transforming Your Go-to-market Strategy The Three Disciplines of Channel Management

Transforming Your Go-to-market Strategy The Three Disciplines of Channel Management
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  • ISBN-13: 9781591397663
  • ISBN: 1591397669
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Harvard Business School Press

AUTHOR

Rangan, V. Kasturi, Bell, Marie

SUMMARY

V. Kasturi Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School.Rangan, V. Kasturi is the author of 'Transforming Your Go-to-market Strategy The Three Disciplines of Channel Management', published 2006 under ISBN 9781591397663 and ISBN 1591397669.

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