Thinking Big, Staying Small: Communication Practices of Small Organizations

This groundbreaking IABC Research Foundation report finally addresses the communication and public relations functions of the majority of the world's businesses. Ninety percent of businesses in the U.S. alone are considered to be small, having fewer than 20 employees, yet no studies until now have focused exclusively on the PR practices of small businesses. This information is vital to an understanding of the ways in which entrepreneurs and small business owners think about communication. Do they follow PR rules by the book, or do they adapt and improvise as they go? Does one need to be a trained PR "expert" to communicate successfully?Crispin Ruiz is the author of 'Thinking Big, Staying Small: Communication Practices of Small Organizations', published 2005 under ISBN 9781888015423 and ISBN 188801542X.