The Power of Focus Groups: Focus on Education

"A practical and applied approach to focus group research that will help neophyte and experienced researchers plan, conduct, and report the findings from focus groups, The Power of Focus Groups is rooted firmly in social science theory and research design. Each chapter emphasizes conducting high quality focus groups that produce good data rather than interesting information that may be distorted because of design and moderation flaws. The manual follows the natural flow of focus group research, and includes chapters on communicating in groups and special topics as well. You will find sample materials for each stage of the research process in the Appendix at the end of the report. A bibliography provides resources for further reading and research."Billson, Janet Mancini is the author of 'The Power of Focus Groups: Focus on Education', published 2006 under ISBN 9780970007513 and ISBN 0970007515.