The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004 (Routledge Communication Series)

This timely volume illuminates the current body of research at the convergence of media, US Latinos, and politics. Building on historical assessments and contemporary social science-based research, the chapters herein document the evolution of political communication in the United States in response to the influence of Latino constituencies. Demonstrating that studying the mass media can enhance the understanding of Latino politics in the United States, volume editor Federico A. Subervi-Velez and his contributors: Study theoretical foundations, establishing what is currently known and how study of the media promotes understanding of Latino politics. Assess how Spanish-language media have covered elections, and how English-language media have covered Latino-related issues and candidates during elections. Examine campaign strategies, political advertisements, and surveys to determine how the main political parties have used the media to gain Latino votes Provide answers to the question regarding whether evidence exists that exposure to the media influences Latino politics The volume concludes with a discussion of the steps that should be taken in the next generation of political communication research related to Latinos, and proposes an agenda with theoretical and methodological guidelines pertaining to content analyses, studies of campaign strategies and advertisements, and survey research. With relevance to political communication, political science, and Latino studies, Mass Media and Latino Politics establishes the benchmark for the current state of scholarship in this arena. It is required reading for scholars and researchers in these areas, and will be useful as a text for advanced courses on politics, media, and minority populations in the United States.Federico Subervi-Velez is the author of 'The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004 (Routledge Communication Series)', published 2008 under ISBN 9780805857047 and ISBN 0805857044.