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9780353240636

The Influence of Advertising's Affective Qualities on Consumer Response

The Influence of Advertising's Affective Qualities on Consumer Response

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Product details

  • ISBN-13: 9780353240636
  • ISBN: 035324063X
  • Publication Date: 2018
  • Publisher: Franklin Classics Trade Press

AUTHOR

Terry G Vavra, Alvin J Silk

SUMMARY

Terry G Vavra is the author of 'The Influence of Advertising's Affective Qualities on Consumer Response', published 2018 under ISBN 9780353240636 and ISBN 035324063X.

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