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1696932

9780684864945

Techno-Ready Marketing : How and Why Your Customers Adopt Technology

Techno-Ready Marketing : How and Why Your Customers Adopt Technology
$64.56
$3.95 Shipping
  • Condition: New
  • Provider: gridfreed Contact
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  • Ships From: San Diego, CA
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780684864945
  • ISBN: 0684864940
  • Edition: First Edition
  • Publication Date: 2001
  • Publisher: Free Press

AUTHOR

Charles L. Colby, A. Parasuraman

SUMMARY

A. Parasuraman is the James W. McLamore Professor of Marketing at the University of Miami.Charles L. Colby is the author of 'Techno-Ready Marketing : How and Why Your Customers Adopt Technology', published 2001 under ISBN 9780684864945 and ISBN 0684864940.

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