1655835
9780324282719
Bob De Wit and Ron Meyer's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.De Wit, Bob is the author of 'Strategy Process, Content, Context An International Perspective', published 2004 under ISBN 9780324282719 and ISBN 0324282710.
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