30837018

9781179465647

Spontaneous inference processes in advertising: the effects of conclusion omission and salience of consequences on attitudes and memory

Spontaneous inference processes in advertising: the effects of conclusion omission and salience of consequences on attitudes and memory

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  • ISBN-13: 9781179465647
  • ISBN: 1179465644
  • Publication Date: 2011
  • Publisher: Nabu Press

AUTHOR

Frank R Kardes

SUMMARY

Frank R Kardes is the author of 'Spontaneous inference processes in advertising: the effects of conclusion omission and salience of consequences on attitudes and memory', published 2011 under ISBN 9781179465647 and ISBN 1179465644.

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