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9780195026146

Sponsor Notes on a Modern Potentate

Sponsor Notes on a Modern Potentate

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Product details

  • ISBN-13: 9780195026146
  • ISBN: 0195026144
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Barnouw, Erik

SUMMARY

Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.Barnouw, Erik is the author of 'Sponsor Notes on a Modern Potentate' with ISBN 9780195026146 and ISBN 0195026144.

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