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5473414

9780029055052

Simulated Test Marketing: Technology for Launching Successful New Products

Simulated Test Marketing: Technology for Launching Successful New Products
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  • Condition: Very Good
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Product details

  • ISBN-13: 9780029055052
  • ISBN: 0029055059
  • Publication Date: 1998
  • Publisher: Lexington Books

AUTHOR

Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf

SUMMARY

Kevin J. Clancy is the author of 'Simulated Test Marketing: Technology for Launching Successful New Products', published 1998 under ISBN 9780029055052 and ISBN 0029055059.

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