5742939
9780130959911
Out of Stock
The item you're looking for is currently unavailable.
Revised for a European market within a global context, this text includes new chapters on: customer behaviour; complaint handling; managing customer-contact personnel; developing integrated service strategies.Lovelock, Christopher H. is the author of 'Services Marketing: A European Perspective', published 2000 under ISBN 9780130959911 and ISBN 013095991X.
[read more]