Selling Retail (Book One and Two)

SELLING RETAIL by John F. Lawhon is now in its 20th printing. The book is used in over 15,000 companies as the basis of sales education. A primer for salespeople, SELLING RETAIL includes Book I (everything you need to know before you start to sell) & Book II (selling skills). Includes psychology of selling "revelations." Auxiliary support and aids available from publisher. Currently not available in bookstores except by special order from the publisher. Mr. Lawhon's THE SELLING BIBLE FOR PEOPLE IN THE BUSINESS OF SELLING (May 1995; 2nd Edition, 1996) is distributed nationwide to bookstores through J. Franklin 1-800-234-9384.Catherine D. Lawhon is the author of 'Selling Retail (Book One and Two)', published 1986 under ISBN 9780961673604 and ISBN 0961673605.