Retail Management

Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Retail Management offers a clear, up-to-date and concise introduction to retailing and is suitable for both practitioner and student alike. Its three parts cover: · Retailing and the consumer: the relationship between consumer and retailer, and the methods of researching that interaction. · The retail mix: the blend of strategies required to appeal to target customers and satisfy customer requirements. · The administration of retailing: planning and performance measurement, and the law relating to retailing. This fourth edition is fully updated and includes new chapters on IT in retailing and the future of retailing, together with expanded material on strategy, economic issues and the law. It is illustrated throughout with examples, figures and tables, and each chapter concludes with 'progress test' questions. Roger Cox is visiting lecturer at London Guildhall University and a training and research consultant. Paul Brittain is Senior Lecturer in Retailing and Marketing at Nottingham Business School, Nottingham Trent University.Cox, Roger is the author of 'Retail Management', published 2000 under ISBN 9780273634287 and ISBN 0273634283.