Real World Guide to Fashion Selling And Management

9781563674211

1563674211

- Selling Isn't a Dirty Word - Retail Sales - Business-to-Business Selling - Getting to the Sale - The Sales Presentation - Follow Through and Relationship Development - Selling Yourself - The Characteristics of Successful Salespeople and Sales Managers - Managing a Sales Force - Training and Tools - Measuring Productivity - Organizational Structure & Interaction - The Global Marketplace - Adjusting to Changes in Fashion Markets - Case studies, featuring successful, high-caliber businesspeople who will tell how s/he applied the principles of the chapter discussed, and the results - Key terms defined in an easy-to-understand language, each explained and accompanied with examples - Illustrations and diagrams will be used throughout to emphasis main points - Main concepts will be in bulleted format, with a concise summary of each - Real-life simulations - Practice quizzes - In-class exercises, where students can pair up and practice the selling principles discussed in the chapter - Instructor's Guide includes options for organizing the curriculum and suggestions for teaching the course