Qualitative Research And Hypermedia Ethnography For The Digital Age

The proliferation of digital culture and digital technologies in the last few decades have ensured that they have become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and interpret digital culture and digital technologies. This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate the manner in which the internet itself has become a 'virtual community' on a global scale. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data analysis using new technologies and their 'hypermedia'. Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text will: " Explain how digital technology impacts on social research" Investigate how digital technology has reshaped the 'field' of social research" Suggest new ways of observing and documenting a 'technologised' society" Enable the reader to use new technologies to handle qualitative data" Unpack the theoretical implications of researching virtual cultures and hypermediaAtkinson, Paul is the author of 'Qualitative Research And Hypermedia Ethnography For The Digital Age' with ISBN 9780761960980 and ISBN 0761960988.