Public Relations: The Profession and the Practice - Otis W. Baskin

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.Baskin, Otis W. is the author of 'Public Relations: The Profession and the Practice - Otis W. Baskin' with ISBN 9780697014856 and ISBN 0697014851.