Product Plus: Product Plus Service Equals Competitive Advantage - Christopher H. Lovelock - Hardcover

Christopher Lovelock is a management educator and consultant who is widely recognized for his pioneering work in managing services. Born in Great Britain and now based in Massachusetts, he provides a distinctively international perspective. Earlier a professor at the Harvard Business School for more than a decade, he has also taught at MIT, Stanford, the Theseus Institute in France, and the International Institute for Management Development (IMD) in Switzerland. Dr. Lovelock is author or coauthor of 10 books on marketing and service management, one of which has been translated into Japanese.Lovelock, Christopher H. is the author of 'Product Plus: Product Plus Service Equals Competitive Advantage - Christopher H. Lovelock - Hardcover' with ISBN 9780070387980 and ISBN 0070387982.