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Principles of Marketing

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Kotler, Philip, Armstrong, Gary

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Principles of Marketing, 11thth Edition, ISBN 9780131469181 Own This Book? Sell It
ISBN-13:

9780131469181

ISBN:

0131469185

Edition: 11th Pub Date: 2005
Publisher: Prentice Hall Summary: The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the d [read more]
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Product Details
ISBN-13:

9780131469181


ISBN:

0131469185


Edition: 11th
Pub Date: 2005
Publisher: Prentice Hall

The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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