5442287
9783527502820
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Contrary to the belief that brand management is mostly a matter of art and luck, Hajo Riesenbeck and Jesko Perrey explain how brands can be measured, built, and managed systematically.Riesenbeck, Hajo is the author of 'Power Brands Measuring, Making and Managing Brand Success', published 2007 under ISBN 9783527502820 and ISBN 3527502823.
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