Pinpointing Affluence Increasing Your Share of Major Donor Dollars

Strengthen your fund raising by re-thinking who your best prospects and donors really are -- persons of affluence, not persons of wealth.Pinpointing Affluence tells you the truth about wealth and philanthropy, and it teaches you how to identify and cultivate the nearly 19 million people capable of giving gifts of $1,000 to $100,000.You'll learn to redesign your development program, steering your focus from donor acquisition toward renewal, upgrading, and planned giving.Nichols, Judith E. is the author of 'Pinpointing Affluence Increasing Your Share of Major Donor Dollars' with ISBN 9780944496404 and ISBN 0944496407.