PDMA Toolbook 2 For New Product Development

Summary: Expert techniques and effective practices in product development In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as: Dealing with project and portfolio risk Im...proving portfolio management Surviving as a project champion Modeling the pipeline Technology Stage-Gating Hunting for winners in the Fuzzy Front End Trend mapping and lead-user analysis And much more With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services. [read more]