1282016
9780256121520
New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.Crawford, C. Merle is the author of 'New Products Management' with ISBN 9780256121520 and ISBN 0256121524.
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