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9780256036411

New Products Management - C. Merle Crawford - Hardcover - 2nd ed

New Products Management - C. Merle Crawford - Hardcover - 2nd ed

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Product details

  • ISBN-13: 9780256036411
  • ISBN: 0256036411
  • Edition: 2
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Crawford, C. Merle

SUMMARY

New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.Crawford, C. Merle is the author of 'New Products Management - C. Merle Crawford - Hardcover - 2nd ed' with ISBN 9780256036411 and ISBN 0256036411.

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