5433026
9788763001724
National Image & Competitive Advantage The Theory and Practice of Place Branding
by Eugene, Jaffe D., Nebenzahl, Israel D.
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Product details
- ISBN-13: 9788763001724
- ISBN: 8763001721
- Publication Date: 2006
- Publisher: Copenhagen Business School Press
AUTHOR
SUMMARY
Israel D. Nebenzahl is Associate Professor of Marketing at the Graduate School of Business Administration, Bar-Ilan University, Israel. Eugene D. Jaffe is Visiting Professor of Marketing at the Copenhagen Business School and Emeritus Professor, Graduate School of Business Administration, Bar-Ilan University, Israel.Eugene, Jaffe D. is the author of 'National Image & Competitive Advantage The Theory and Practice of Place Branding', published 2006 under ISBN 9788763001724 and ISBN 8763001721.
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