Media/Society: Industries, Images, and Audiences

For use in Media and Society courses offered in Sociology or Communication/ Journalism Schools and Departments. Also for use in American Society courses and/or Introduction to Mass Communication courses. *Focuses on the big picture, examining relationships between the various components of the media process. The emphasis is on understanding the mass media, in all their complexity, in social terms. *Emphasizes an integrated approach to studying mass media of all types. The authors explore both different dimensions of the media process (production, content and audiences) and the different types of media (film, music, news, television, books, the Internet). *Demonstrates how social, economic and political forces have shaped the development and approach of technology. What is New to this Second Edition? *New lists of Internet resources added in the text and appendix. *Presentation of media ownership patterns is updated. Authors show who owns what and explore the social significance of these recentdevelopments. *Extensive coverage on the new regulations of the Telecommunication Act of 1966 and their significance for media owners and mediaWilliam D. Hoynes is the author of 'Media/Society: Industries, Images, and Audiences', published 1999 under ISBN 9780761986843 and ISBN 0761986847.