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9780805855890

Media Product Portfolios Issues In Management Of Multiple Products And Services

Media Product Portfolios Issues In Management Of Multiple Products And Services

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Product details

  • ISBN-13: 9780805855890
  • ISBN: 0805855890
  • Publication Date: 2005
  • Publisher: Routledge

AUTHOR

Picard, Robert G.

SUMMARY

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,Picard, Robert G. is the author of 'Media Product Portfolios Issues In Management Of Multiple Products And Services', published 2005 under ISBN 9780805855890 and ISBN 0805855890.

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