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9780805842678

Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
$31.56
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Product details

  • ISBN-13: 9780805842678
  • ISBN: 0805842675
  • Publisher: Erlbaum Associates, Incorporated, Lawrence

AUTHOR

Katz, Helen E.

SUMMARY

Helen Katz is Senior Vice President and Director of Strategic Research at GM PlanworksKatz, Helen E. is the author of 'Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying' with ISBN 9780805842678 and ISBN 0805842675.

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