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9780805857184

Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research And Buying

Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research And Buying
$39.99
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Product details

  • ISBN-13: 9780805857184
  • ISBN: 0805857184
  • Edition: 3
  • Publication Date: 2006
  • Publisher: Routledge

AUTHOR

Katz, Helen

SUMMARY

Helen Katz is Senior Vice President and Director of Research for Starcom Mediavest GroupKatz, Helen is the author of 'Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research And Buying', published 2006 under ISBN 9780805857184 and ISBN 0805857184.

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