2015306
9780761930952
Media Economics Applying Economics to New and Traditional Media
by Finn, Adam, Hoskins, Colin, McFadyen, Stuart
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
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Product details
- ISBN-13: 9780761930952
- ISBN: 0761930957
- Publication Date: 2004
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
Adam Finn is the R. K. Banister Professor of Business and Professor of Marketing at the University of Alberta School of Business, where from 1995 to 2000 he was also Academic Director of the Canadian Institute of Retailing and Service.Finn, Adam is the author of 'Media Economics Applying Economics to New and Traditional Media', published 2004 under ISBN 9780761930952 and ISBN 0761930957.
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