Mastering the Dynamics of Innovation

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors & entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, & how--over time--new & old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success & embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, & identifies the responsibilities of managers to lead & focus that effort.James M. Utterback is the author of 'Mastering the Dynamics of Innovation' with ISBN 9780875843421 and ISBN 0875843425.