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Mass Media and Politics A Social Science Perspective
Mass Media and Politics A Social Science Perspective
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Mass Media and Politics A Social Science Perspective
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Mass Media and Politics A Social Science Perspective

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ISBN-13: 

9780395925461


ISBN: 

0395925460


Pub Date: 
Publisher:  Houghton Mifflin College Div
Summary: The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources.The t...ext includes an entire chapter on agenda setting--the media's ability to insert issues into public consciousness or increase perceived importance--which illuminates the related concepts of priming and framing. [read more]

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ISBN-13:

9780395925461


ISBN:

0395925460


Pub Date:
Publisher: Houghton Mifflin College Div
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