Marketing Your Consulting and Professional Services

CLIENT-CENTERED MARKETING. The Client-Centered Marketing Approach. The Client-Centered Marketing Model. Assessing Financial Performance. Assessing Your Present Clients. Assessing Your Primary and Potential Markets. Leveraging Your Clients. Cultivating Referrals. Prospecting Like a 'Pro.2 PERSONAL PROMOTION. Personal Selling. Leveraging Your Membership. Speaking: An Underused, Undervalued Tool. Client-Centered Action Letters. Client-Centered Proposals. NONPERSONAL PROMOTION. Using Direct Mail. Writing and Using Articles. Using the Local Press. Advertising. Brochures. Other Promotional Tools. STRATEGIC FOCUS AND YOUR MARKETING PLAN. Developing a Strategic Focus. Preparing Your Marketing Plan. Glossary. Index.Connor, Richard A. is the author of 'Marketing Your Consulting and Professional Services' with ISBN 9780471818274 and ISBN 0471818275.