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9780470003626

Marketing Resrch:impact of Intrnt.-text

Marketing Resrch:impact of Intrnt.-text

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Product details

  • ISBN-13: 9780470003626
  • ISBN: 0470003626
  • Edition: 5
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

McDaniel, Carl, Gates, Roger

SUMMARY

Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.McDaniel, Carl is the author of 'Marketing Resrch:impact of Intrnt.-text' with ISBN 9780470003626 and ISBN 0470003626.

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