Marketing Planning 2006-2007

Elsevier/Butterworth-Heinemann¡¦s 2006/07 CIM Course books are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year¡¦s CIM marketing course! "Elsevier/Butterworth-Heinemann's CIM Coursebooks are an important learning aid and add value to the delivery of our marketing qualifications programmes. They are key to success for both assignment and exam-based courses, offering a logical and clearly defined structure and content. The practical application and understanding of marketing theory and concepts are greatly enhanced by this highly recommended series of texts." Pat Mani, Manager, CIM Academy, Moor Hall, UK "Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation." Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates. fá Reviewed and Approved by the Chartered Institute of Marketing fá Co-written by the CIM Senior Examiner for the Marketing Planning module to guide you through the 2006-2007 syllabus fá Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory fá Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam MarketingOnline Interactive, flexible and accessible any time, any place, MarketingOnline is a unique online learning resource designed specifically for CIM students. Marketing Planning is written by Karen Beamish, Marketing/Management Education Consultant; and Dr Ruth Ashford, CIM Senior Examiner for the Marketing Planning module; Principal Lecturer in Marketing, and Undergraduate Programme Co-ordinator for Retail and Marketing Programmes, Manchester Metropolitan University. Ruth was awarded a PhD from Lancaster University in the area of Consumer Behaviour. Accelerate the learning curve! www.marketingonline.co.ukAshford, Ruth is the author of 'Marketing Planning 2006-2007 ', published 2006 under ISBN 9780750680042 and ISBN 0750680040.